Chinese Radio Talk Show: Plan for Your Online Store
on SF Bay Area FM 92.3, BayVoice.net, 8/23/2011, 7pm, Outlines:

Planning for your online retailing store

Critical issues:

• Developer should be carefully chosen.  They will not just create a website for you, they should be able to help you keep growing your business, market your products.
• Choose a right Domain name
  • for easy searching (Human and machine)
  • for easy remember (Human)
  • highlight your products (against your competitors)
• Prepare all your product intro text,  images, options, and understand the shipping and handling cost.
• Payment: which type of payment would you plan to receive.  What’s the cost of using a payment methods.  What need to be set up when taking Credit Card payment from your shopper.
• Shipping: which carrier do you think is most cost-effect when shipping the products of your store.  Considering Real-time calculation?  Flat rate? charge by sub-total? charge by weight?
• SSL: Why do I need it. What is required when apply for SSL. Where I can get it?
• Shopping cart conversion funnel, set a Google Analytics to track the performance of your online store from start to end.
• Product marketing, built-in search engine friendly factors for organic online marketing

Please submit you question if you see any issue in this posting.

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